Hi, I’m Estefi!

Understanding human behavior has always been at the center of my life.

I pursued a career in marketing and focused on aligning business goals with customer needs to deliver creative strategies that resonated with the user. With my experience planning, testing, and executing digital marketing campaigns, I have a great understanding of how marketing ties in with product success.

Recently, I transitioned into UX design, stepping aside and using a user-centred approach to further understand user needs. Working on purpose-driven projects, I'm passionate about accessibility and prioritizing inclusivity every step of the way.

My diverse cultural background, having lived in Chile, Peru, USA, Nicaragua, Honduras, and Canada, allow me to better understand cultural differences and respective behavior.

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A Look Into My Mind

When it comes to my design process and how I tackle a challenge, my favorite framework to use is the design thinking process.

Centered around ongoing iteration, the process encourages me as a UX designer to stay curious and continue to look for ways to improve my work.

What I Do In My Free Time

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Doodling! Check out my Instagram page @doodlyblobs
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Reading! Currently reading "Hooked: How to Build Habit-Forming Products" by Nir Eyal
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Baking! Im always in the search for new recipes and baking healthy (ish) alternatives. Carrot cake is my specialty.
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Embroidery! I love coming up with my own ideas and patterns. Currently working on a tote bag with embroidered jellyfishes.

Let's Chat!

©2024 Estefania Millan

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